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Smriti George
National Digital Lead , Yuva Shakti India (Centre for Social Equity and Inclusion)
New Delhi, Delhi
I come with over 16 years of experience with an expertise in communication and content strategy. I have, during this time, also gathered experience in brand strategy, building partnerships and alliances, business development and event management. The spaces I have worked in include the development sector, politics, dot com, media, and the independent music industry amongst others.
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Area of Expertise:
  • Capacity Building, Training, Advocacy
  • Communications, IT, Media, Knowledge Management, Editor
Professional Experience:
Digitally mobilising rural youth in India, developing communication stategy & content to facilitate real-world impact and developing online communities and keeping them engaged. These have been some of the most valued experiences in my career as a communications and content strategist.

I started my career as a journalist and shortly after, decided to move industries. Over the course of my career, I have found myself steadily moving towards applying my skills, to furthering work that creates sustainable-social and real world impact.

When choosing to move away from the corporate world, I dedicated the next few years to understanding how communications and program development worked within the political and social sector at the grassroot / rural level.
This helped me sharpen my approach to understanding stakeholders at different levels and the significance of being consistently relevant and relatable, while developing program strategy and a communication narrative.

With that in mind, I find myself seeking out opportunities where I can apply this experience and learning, to work that creates real-world impact and where communication plays a key role to help create sustained and long-lasting change.
Always inclined towards the Arts, it was the stream I chose for myself in school. Thereafter I went to Delhi University where I did my Bachelors in English Literature.

I went on to get a Masters Diploma in Print Journalism from the Manorama School of Communication in Kerala.
Affiliations and Achievements:
Awarded the Silver Award, Vdonxt, Brand Video (2018) for a music video conceptualised and executed for Wash United for Menstrual Hygiene Day in 2018.
Available for:
  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

    Years of Experience:
    15-20 years
    Highest Qualification:
    English, Hindi, Malayalam, Nepali
    LinkedIn Profile:
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