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I am a versatile, efficient & result oriented team player with over 26 years of experience across Sales, Marketing, Public Engagement and Strategic partnerships in Banking, Financial services, Insurance & Development (INGO) sector. I have successfully built & managed large high-performance teams and have been a part of the Senior Leadership team and global platforms. |
 Contact Rina Soni
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Area of Expertise: |
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Director, CEO, COP, President
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Professional Experience: |
COUNTRY HEAD – RESOURCE MOBILIZATION & MARKETING
HelpAge India, Delhi Jul’21 till date
• Overall strategic responsibility for resource mobilization in India from corporates, government & Institutions & retail
• Manage the overall grant management and donor service for better retention
• Oversee the development of an enhanced supporter journey and experience, in order to maximise supporter lifetime value
• Monitor & evaluate timely implementation of CSR projects
• Leading transformation change in the existing School Value Education program and engaging students in campaigns to build empathy for elder issues
• Spearheading development of Youth Engagement program to address intergenerational bonding issues
DIRECTOR – PUBLIC ENGAGEMENT
Oxfam India, Delhi Sept’14 till Jun’21
• Developing long-term vision and integrated strategy for marketing, communications and fundraising which engages a wider range of stakeholders
• Diversified streams of income outside of existing markets and business which now includes digital, Major donor and Corporate foundations & trusts
• Developed and implemented an acquisition and retention strategy that reversed the decline of regular donor base and related income
• Led development of new Oxfam positioning in line with new strategy that resulted in renewed and differentiated brand identity around discrimination
VICE PRESIDENT-MARKETING
Max Life Insurance Co. Ltd. Nov’11-Aug’14
• Appointed initially as AVP in Nov’11, was promoted as VP Marketing – Activations in April’13
• Conceptualized & executed brand activation plans across the three channels – Agency, Partnership distribution, and Direct Sales team.
• Leading a team of 4 Regional marketing managers, developed localized programs with Office heads to drive lead generation and generate immediate business results.
AVP STRATEGIC INITIATIVES
Max Life Insurance Co. Ltd. Jan’07-Oct’11
• Devise Go-to-Market plan for ensuring implementation of the agreed strategies across offices.
• Provide strategic direction with business trend analysis, project management updates and corporate performance analysis
• Drive Agent Acquisition programs
PARTNER-SALES
Max Life Insurance Co. Ltd. Mar’01-Dec’06
• Started as a Sales Manager in Mar’01, was promoted to Associate Partner in Jan’04 and then as Partner in Jun’05
• Drive achievement of Revenue & Productivity target for the Sales Office
• Channel, People & Process Management - Ensure implementation of GOLD (General Office Leadership Development) performance management system and training sessions for the team
PRODUCT EXECUTIVE – AUTO LOANS
Bank of Punjab Ltd, Delhi Dec’99-Feb’01
• Channel management – Coordinating with a network of Direct Marketing Associates (DMA) and various external agencies to ensure quality service to the customers.
• Organizing Seminars & Training programs for the Direct Marketing Associates.
• Initiating Events, Road shows with DMAs to develop end user customers.
MANAGER – LEASING & HIRE PURCHASE
Capital Trust Limited, Delhi Jul’96-Nov’99
• Identifying & Develop Corporate clients for Leasing Business.
• Credit / Financial appraisal of the potential clients and developing products Lease / Hire Purchase packages specific to the client needs.
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Education: |
1994-1996: SCHOOL OF MANAGEMENT STUDIES, JIWAJI UNIVERSITY, GWALIOR, INDIA.
-2yr. Full-time Post Graduate Diploma in Business Management (MBA)
1991-1994: UNIVERSITY OF DELHI, MIRANDA HOUSE, DELHI, INDIA.
-Bachelor of Arts (Hons.) - Economics
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Available for: |
- Being headhunted – make me an offer
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