I am an experienced entrepreneur with a history of working in the social space to build an economically sustainable model that would help humans to coexist with mother earth in a harmoniously. Skilled in Negotiation, Business Planning, Sales, Market Research, and Business Relationship Management. Resourceful and well-organized with excellent leadership and team building record. |
Contact Shainika Murthy
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Area of Expertise: |
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Agriculture, Livelihoods, Microfinance, Rural, Urban
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Environment, Climate, Energy, Water, Sanitation
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Professional Experience: |
PRANA ORGANIC RESTAURANT | FEB 2016 – March 2020
• In 2017, successfully grew the restaurant to make it a 40 lakh annual revenue generating business. Participated in all aspects of marketing, business development, logistics and finance. • Increased the profit margin from 20% to over 45% by the end of 2019, by negotiating contracts with vendors and implementing an effective inventory management system. • Successfully managed the team, by creating SOPs for each job profiles to minimize handholding. Slashed payroll & administration costs by 20% by training staff and increasing their responsibilities, while ensuring the continuation and enhancements of services. Constantly engaged well with employees, kept up their motivation levels and ensured zero attrition over a period of 3 years. • Collaborated with Drishtee Naturals Pvt Ltd, Hosur & IIFPT, Tanjavur, TN to help fortify curcumin in daily snacks to boost their nutritional value; designed and marketed these snacks with the brand Prana.
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Education: |
Did an MBA in operations and marketing and B tech in biotechnology.
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Affiliations and Achievements: |
? Participant of Earth Shastra 2021 (Online) is a 10-week program offered by Youth Alliance in collaboration with Bhoomi College. ? Volunteered for MAD (Make a difference), during the weekends. With the help of a team of volunteers organize life skills & English workshops for kids & youth from 3 different orphanages in Chennai. 2013 to 2014. ? Completed online training on Organic & hydroponics farming conducted by MSME development center, Firozabad in 2020. ? Completed MPWE, Management program for woman entrepreneurs conducted by IIM, Bangalore in 2015. A group of 25 entrepreneurs were selected from over 200 applicants & trained on different aspects of managing a business including a personal mentorship program.
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