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Ashutosh Singh
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Digital manager
, International NGO
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New Delhi,
Delhi
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Digital expert with 7 years of experience in digital marketing, fundraising and product development. |
 Contact Ashutosh Singh
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Area of Expertise: |
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Communications, IT, Media, Knowledge Management, Editor
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Fundraising, Business Development, Grants Writer
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Infrastructure, Technology, Engineering, Science
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Professional Experience: |
Head- Digital Marketing and Fundraising : Sightsavers India- 18 Months March 17-Present
Responsibilities
? Helped create 3 years digital strategy for Sightsavers by co-ordinating with digital consulting firm :Accenture
? Created a plan for next 3 years that included all the majot metrics to measure the efficacy of digital channel. Metrics included digital revenue forecast, digital spend, ROI and awareness lift.
? Also created a social media communications plan for next 3 years. This included hiring team and softwares to manage social media properties. Integrated Hubspot as software to manager content and social media posts.
? Executed digital marketing plan as per the target set by Accenture. Managed to raise Rs 35 Lacs as digital revenue in first 6 month by spending Rs 30 lacs. Google and Facebook were established as primary vehicle for Individual fundraising. ROI was 150% better than the plan shared by Accenture.
? Launched two break through campaigns that increased digital impressions by 300% and digital funds by 35%. First campaign was called “Black Rainbow” and second campaign was called “Giving is the new saving” as it was created for tax saving months.
? Created Virtual reality videos showcasing the impact Sightsavers’ programme make on ground. These videos are being used by corporate as well as individual fundraising team to raise funds.
? Handling budget worth Rs 1 Crore in 2018. Created a media mix to generate best ROI.
? Responsible for entire analytics part of both performance as well as communication channels.
PROFESSIONAL EXPERIENCE
Head- Digital Marketing and Social Media Communications: Carzonrent India Pvt Ltd- 2 Years Apr 15-Mar 17
Responsibilities
? Handling end-to-end digital marketing activities for three brands :Carzonrent, Easycabs and Myles
? Overseeing a team of 5 people consisting of SEO Manager, Adwords Manager, and Social Media community manager.
? Played a key role in inviting and choosing a digital ad agency through a rigorous pitching process that saw participation from some of the biggest agencies in India.
? Responsible for handling a performance budget of Rs 50 Lacs for Myles (Self drive Car Rental), Rs 10 Lacs for Easycabs and Rs 10 Lacs for Carzorent.
? Generating a revenue of over Rs 3 Crore per month for Myles thereby generating a ROI of more than 600%
? Responsible for handling a separate budget of Rs 5 Lacs for maintaining and enhancing digital brand salience through engagement activities on various social media channels.
? Overseeing the entire analytics part that involves creating reports on daily, weekly and monthly basis.
? Was responsible for hiring communication agency by inviting more than 5 agencies for pitch.
? Launched a break through campaign for self drive car rental named “Your Other Car”. This campaign was hailed in various publications.
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Education: |
PGDM 2011 Indian Institute of Management, Kozhikode 2.93/4.33 First class
B.Tech. (Mechanical Engineering) 2009 National Institute of Technology, Rourkela CGPA: 6.93/10 First Class
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Available for: |
- Consulting assignments
- Job opportunities
- Being headhunted – make me an offer
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Years of Experience:
5-10 years |
Highest Qualification:
Masters |
Languages:
English, Hindi |
Nationality:
Indian
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