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Rich experience and in-depth understanding of Strategic Planning, Communications, Cultural and Public Diplomacy, Project Management and Media Relations nurtured through 23 years of multi-disciplinary professional experience.• Strategy formulation, engaging with management on policy matters, including identification of core issues and stakeholder mapping; articulation of the Cultural and PD. |
 Contact Ila Singh
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Area of Expertise: |
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Communications, IT, Media, Knowledge Management, Editor
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Professional Experience: |
Policy development: Advising on policy matters with respect to the Cultural annual plan and Public Diplomacy strategy. Analyzing and reporting on major programs, festivals.
Cooperation and matchmaking: Assist in augmenting Cultural cooperation between Dutch and Indian institutes; Active matchmaking on promising cooperation leads.
Analytical reporting: Scan media reports, research, interpret and analyze the collated information and prepare reports on the current media scenario and prevailing cultural practices. Monitor developments and advise the management/line manager on the important issues including socio-economic developments relating to India.
Project Management: Conceive, develop, review and track projects/events and administer projects under the delegated funds in a timely and precise manner. Advise the Dutch Cultural Sector Institutes and funding agencies in the Netherlands for offering subsidies to the Indo-Dutch Cultural projects. Multi-functional ability of Concept Development, Events management, Brand-building, Media Research, Creative content visualization & support etc.
Media Management: Devise media strategy; Analyze, and provide insight in, the local, regional and national media landscape with the objective to effectively reach the target group(s) and reinforce the Embassy’s actions. Regular interaction with Media for coverage and sharing important information in terms of policy framework. Leading and supervising the Social media team at the embassy; Administrator and editor of the Website and Facebook of the Embassy.
Visits and events: Prepare itineraries and facilitate visits of mission to India, including appointments with the key stake holders and potential partners; organizing seminars, events for high-level ministerial visits to India; Advise on the selection of the think-tanks, experts, academicians etc. for the official meetings and delegation visits; providing high quality briefings besides apprising the visitors about the local cultural practices, sensitivities and nuances.
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Education: |
YMCA, New Delhi 1992-93
Masters in Mass Communication
Specialization in Public Relations and Advertising
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Affiliations and Achievements: |
Twice held 4 year post of Staff Council Chairperson at the Embassy. Attended a course on Relationship Management and Negotiation Skills from AIMA. Received gratification for smoothly arranging the closure of a department and relocating the redundant staff.
• Member of the Emergency Response Team at the Embassy and attended several related national and international workshops and training programs.
• Active in various ad-hoc organizing committees.
• Selected for a Cultural Exchange tour to Scotland and London by YMCA in 1994
• Held the position of board member of the UniY YMCA group. Organized several sports and cultural events.
• Active in debates and mock Parliament sessions in the school and college;
• Participated in several school theater events, science fairs and cultural events (musical programs, fashion shows, Easter pageants etc).
• Represented the school in zonal volley ball and athletic championships. Constantly active in school sports events.
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