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Rohan Chowdry
Manager, Behavior Change Communications , Ernst & Young
New Delhi , Delhi
Communication specialist, 10 years experience, currently working with leading big 4 consultancy for ministry of rural development project towards skilling rural youth for wage linked employment. Previously worked for global advertising networks in India and Dubai post my MBA in marketing. Wish to further my career in the development sector. Location agnostic.
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Area of Expertise:
  • Communications, IT, Media, Knowledge Management, Editor
  • Private Sector, Corporate Social Responsibility
  • Social, Gender, Education, Youth, Child
Professional Experience:
Communication specialist, 10 years experience, currently working with leading Ernst & Young for Ministry of Rural Development project towards skilling rural youth for wage linked employment.
As part of the project, led the behaviour change mandate to create nudges linked to induce higher programme uptake and create positive perception in the minds of the employer community.
Written 2 research papers as part of the project.
Research papers published by ADB.
Conducted highly successful pilot on Mobilization in Assam's rural districts, covering 12 villages.
Empanelled 2 agencies through RFP, Terms of Reference written by me.
Developed strategy and communication roadmap for Ministry's DDU-GKY programme, and supervised rollout of collaterals developed as part of the project.
Currently, also working for NSDC on several projects.
Previously worked for global advertising networks in India and Dubai post my MBA in marketing. Wish to further my career in the social communication space.
Education:
MBA Marketing from premier B School: 2008 batch
Graduation in Political Science from Delhi University: 2005
Senior secondary from St. Columba's School: 2002
French diploma from Alliance Francaise
Affiliations and Achievements:
1. Written behavioural research paper on gender mainstreaming and social inclusion. Paper focused on delving into indicators of exclusion and desired impact of inclusion through social measures.
2. Developed a skill demand analysis in 8 states to offer insights on improving women participation in the workforce by creating employment opportunities within the state
Both of the above outputs were based on a 3000 respondent sample research conducted as part of my project in EY, funded by ADB for the Ministry of Rural Development. The research was within my scope of work for the project and was conducted through IPSOS India, an agency empanelled by me.


Available for:
  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

    Years of Experience:
    10-15 years
    Highest Qualification:
    Masters
    Languages:
    English, Hindi, French
    Nationality:
    Indian
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