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I am a Strategic Media Communications & Public Affairs Director with content creation, management, development, and execution experience spanning 12 immersive years working in government and diplomatic missions. My last two jobs were as Head of Communications and Public Affairs at the Government of Andhra Pradesh Economic Development Board Digital Engagement Director U.S. Consulate General Kolkata |
 Contact Ipshita Nandi Banerjee
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Area of Expertise: |
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Communications, IT, Media, Knowledge Management, Editor
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Environment, Climate, Energy, Water, Sanitation
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Fundraising, Business Development, Grants Writer
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Monitoring, Evaluation, Policy, Research
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Private Sector, Corporate Social Responsibility
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Professional Experience: |
1. Set up of the Andhra Pradesh Economic Development Board Press Office and Audio Visual Unit, Digital Media Strategy, Branding Strategy and Media Recruitment plan
2. Created the Internal & External Media & Digital Media Communications plan, Branding & Publicity for investment promotions, working directly with the APEDB Chairman and Chief Minister of Andhra Pradesh N. Chandrababu Naidu
3. Collaborated with Bloomberg to create Andhra Pradesh’s first ever Global Media branding partnership, reaching an audience of over 60 million ahead of the AP’s participation at WEF in January 2018
4. Led Gov of AP Media partnerships with X (Alphabet Inc), UNESCO MGIEP, UNDP, Bloomberg, CII, Niti Aayog and Invest India
5. Drafted and produced APEDB’s Annual Report and monthly newsletters. The special monthly newsletter reached over 10000 C-Suite global business leads increasing APEDB brand recall via news stories and editorial content placement.
6. Drafted and advocated for Ministry of External Affairs, Government of India approval for INR 20 crore Media & Public Affairs Budget allocation, approval, & spending strategy for APEDB.
7. Steered 400% growth on APEDB Facebook and Twitter fan base and post reach expanding from 4000 per week to 105000 per week on both social media channels with matched growth in engagement in three months.
8. Targeted national and international advert placement for Government of Andhra Pradesh with a call for action from investors and targeted alumni engagement of Non Resident Telugu community. Once of the adverts coinciding with the GES summit was applauded by the Prime Minister Narendra Modi’s office.
9. Branding and editorial collaboration forged nationally with CNBC TV 18, Reuters, The Hindu, The Mint, Times of India, Deccan Chronicle, Indian Express for the Government of Andhra Pradesh.
10. Designed and benchmarked the organizational logo
11. Drafted 360 degree Media Strategy from curtainraiser to post event for all of CM Chandrababu Naidu’s overseas travels from October 2017 to February 2018 including Trips to UK, U.S., UAE, Korea, Dubai, World Economic Forum Annual Meeting 2018
12. Rolled out the structure, capacity, guidelines for the Press office with draft Communications, Publicity and Advertising strategy for sustained engagement and trained senior management & staff.
13.Interviewed new hires and channel existing resources with defined, training, mentoring and evolved JDs basis skill assessment formulating APEDB’s Public Affairs Office & audio visual unit.
14. Evolved and managed all communications materials, such as messaging documents, presentations, media and digital media communications, branding and advertising, bylined op-ed & articles, Press Kits pegged on investments in the State of Andhra Pradesh.
15.Created structured media trend reports, metrics, analytics, crisis communication and preparedness strategies, fact checks for comprehensive Press responses for the Gov of AP.
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Education: |
Post Graduate Diploma in Content Creation & Management - School of Convergence (formerly affiliated to International Management Institute), New Delhi (2004-2006)
(Specialization Non Fiction: Strategic Management; Corporate Communication & Public Relation; Creative Communications; Brand Building & Market Research; Journalism – Print & Television Production)
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Affiliations and Achievements: |
AWARDS & ACCOLADES
2017: U.S. Department of State Eagle Award (May 2017) for efficient management of Ambassador’s 16 city visit and enhancing Facebook engagement by 219,000 in FY16 for Consulate Kolkata.
2016: Represented U.S. Department of State’s Bureau of South and Central Asia for U.S. government digital media messaging at COP22 (UNFCCC’s Climate Change conference in Morocco)
2015: U.S. Department of State Eagle Award for Innovation, Productivity, and exceptional performance representing the Media Section during 2015-2016.
2014: Department of State Eagle Award for innovative use of popular American music and radio programming to amplify messages on the acceptance of diversity and women’s empowerment.
2012: U.S. Department of State Franklin Award (Sept 2012) for efficiently managing media for former Secretary of State Hillary Clinton’s visit to Kolkata.
PROFESSIONAL ENHANCEMENT TRAINING
? Social Media Practitioner's Workshop, Foreign Service Institute (FSI) 2016
? Grants Officer Representative Certification, Foreign Service Institute (FSI) 2015
? Advanced Video Editing & Social Media Distribution, Bureau of International Programs (IIP) 2015
? Fire Protection and Life Safety Training (FSI) 2015
? Strategic Planning for Public Diplomacy (FSI) 2014
? Media Monitoring and Reporting (FSI) 2014
? Managing Customer Service (FSI) 2013
? Cybersecurity & Counter terrorism training (FSI) 2011-2016
? EU-India Media Initiative on HIV/AIDS for Radio Journalists, The Thomson Foundation 2006
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Available for: |
- Consulting assignments
- Job opportunities
- Being headhunted – make me an offer
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