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Anjali Hegde
CEO , Ansible Mobile, Digital Marketing Agency specializing in Mobile Communications
New Delhi, India
Media and Communication specialist with 27+ years of experience with over 16 years in digital marketing. Multilingual, committed, experienced, entrepreneurial. Would like to use my experience for a meaningful cause. People management, communication and process setting are my key strengths. Seeking full time / part time / consultant opportunities in development sector related to women & children
Send email Contact Anjali Hegde
Area of Expertise:
  • Communications, IT, Media, Knowledge Management, Editor
  • Director, CEO, COP, President
  • Fundraising, Business Development, Grants Writer
  • Private Sector, Corporate Social Responsibility
  • Social, Gender, Education, Youth, Child
Professional Experience:
After the first 5 years of my MBA program in which I did short stints at pharma and manufacturing sectors, I joined The Times of India Group as Response Head, Vadodara in 1994. Grew the business 4 fold in 5 years. By 1999, internet had arrived in India and once I used it, I was hooked. I believed this is the perfect medium and is only bound to grow in scale and importance and that I wanted to grow with the medium.

In Dec 1999, I joined Mediaturf Worldwide, a full service digital marketing agency and moved to Bangalore to set up operations. Once again grew the business 3 times in 4 years and in 2004, moved to Delhi to head the north operations for Mediaturf. In 2005, I was offered a position as a Senior GM with Times Internet Ltd, to set up a network. It was a short stint.

Some of my colleagues from Mediaturf and I were in active discussions to launch our own digital agency. Finally after much work and pitching ourselves to various VC funds, we were successful in raising capital from Sequoia Capital and launched Interactive Avenues in April 2006. We started operations with 23 employees and 3 clients on board from the first day.

In 2008, we created a second agency as a Joint Venture between Interpublic Group (IPG) and Interactive Avenues. The agency was renamed Reprise Media. We went on to win prestigious accounts like Microsoft, Coca-Cola, Exxon Mobil, Boeing and Lava Mobiles.

In 2012, we sold Interactive Avenues to IPG and I continued as the CEO of Reprise Media.

The world is going mobile and it is the largest medium overtaking print and Television. It is also a powerful tool for communication, information, opinion building, commerce and utility. To focus on the emerging medium IPG launched Ansible as their mobile specialist unit worldwide and I raised my hand to head the business. I set up with business in Dec 2015 and formally launched it in April 2016. I wear dual hats of Reprise Media as well as Ansible Mobile.

Throughout my career, I have set up businesses, grown them to scale and nurtured future leadership and handed them over to take on the next enterprise.
Education:
Graduate (BA) with Social Sciences from Sophia College Ajmer under Rajasthan University, Post Graduate (MA) in Economics from M S University, Vadodara and Master in Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies, under University of Bombay
Affiliations and Achievements:
Affiliations
Life Member - National Geographic Society
Life Member - Heritage Society, Vadodara
Member - Internet and Mobile Association of India (IAMAI)
Member - Mobile Marketing Association, MMA


Available for:
  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

    Years of Experience:
    More than 20 years
    Highest Qualification:
    Masters
    Languages:
    English, Hindi, Gujarati, Marathi
    Nationality:
    Indian
    LinkedIn Profile: https://www.linkedin.com/in/anjalihegde
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