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Sayantai Raychaudhuri
Communications , NGO
Kolkata, India
Development professional with 18+ years of pan India experience in designing and implementing behaviour change and community mobilization communication on a wide rnge of social issues across the grassroots of India. Extensively networked with GO, NGO and UN. Willing to travel nationally and internationally.
Send email Contact Sayantai Raychaudhuri
Area of Expertise:
  • Social, Gender, Education, Youth, Child
Professional Experience:
Have 18 years of hand on experience of developing communication strategy, designing and managing large scale mid media campaigns and interventions at the grassroots of India across a diverse range of issues like Maternal & Child Health, Sexual Reproductive Health, HIV/AIDS, Hygiene, Environment and Education.

As a communications & Public Relations lead, I have been responsible for networking with GO, INGO, NGOs, UN, corporate and embassies nationally and internationally.

I have led projects and initiatives for designing and delivering communication training packages using participatory techniques with GO and NGO workers and creative communications. These included developing communication guidelines, manuals, handbooks and mid media campaign SOPs.

I have also been responsible for organisation's knowledge management and both external and internal communication. Web based communications including campaign design, content design and development using social media, newsletters and annual reports were part of my deliverable.

Have also worked for adapting international tools like Early Grade Reading Assessment (EGRA) in Hindi.
I am a Masters in Literature (Hindi) from Calcutta University in 1999 and a B.A. (Hons) degree holder in Literature from Presidency College in 1997.

Over a career spanning two decades, I have attended a range of professional development programs during the past two decades.

In last 18 years, I have gained hands on experience of Social & Behaviour Change Communication. I have developed expertise in designing communication strategies and mid media campaigns and tools.
Affiliations and Achievements:
. Presented ‘Success Stories of Transforming Handicraft Hubs of Bengal’ at the Regional Level
Workshop under AHVY organized by the Office of the Development Commissioner of
Handicrafts (East) at Ranchi, India in June 2018.
. Key note address‘ Making change using culture as a tool’ at Borak Art Series organized by
MyPAA at Penang, Malaysia in 2016.
. Presented paper on ’Community Led Inventory Making Process’ at the Intangible Heritage
Festival organized by National Museum of Natural Heritage of India at Kalady, India in 2015.
. Speaker on ‘Engaging Youth Through Culture’ at seminar ‘Engaging Hyderabad with Heritage’
organised by Agha Khan Trust for Culture at Hyderabad, India in 2015.
. Presented case studies on ‘Improving Livelihood of Heritage Practitioners’ at the World Living
Heritage Festival organized by MMCF, Udaipur, India in 2014.
. Speaker at the ‘International Congress on Cultural Heritage & Sustainable Development’ by
UNESCO at Hangzhou, China in 2013.
. Workshop on cultural identity with young people from asylum seeking families at World
Museum, Liverpool, England in 2011.
. Speaker on ‘Community based Heritage Tourism – Opportunities & Challenges’ at the
“Symposium on Challenges in Heritage Tourism’ organized by SEAMEO-SPAFA at Bangkok,
Thailand in 2006.

Available for:
  • Consulting assignments

    Years of Experience:
    15-20 years
    Highest Qualification:
    English, English, Hindi, Bengali
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