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9+ years of experience in marketing, brand management, media relations, integrated marketing communications, key account management and events management, providing value through enhanced top line & bottom line, improved market share. Expertise in developing integrated marketing communication programs, leading to ROI and bottom line profitability. Adept at managing teams. |
 Contact Hina Mobar
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Area of Expertise: |
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Capacity Building, Training, Advocacy
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Communications, IT, Media, Knowledge Management, Editor
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Professional Experience: |
Deputy General Manager - Marketing
Reporting to the Country CEO; spearheading a team of 8 direct reports. Responsibilities include branding, advertising, integrated marketing, devising strategic marketing plans & brand positioning, event management, market research activities, to assure optimal ROI.
Sales Support Activities
? Led strategic initiatives in collaboration with sales, marketing, publicity & publishing teams to implement annual calendar of author’s activities which helped in meeting business objectives
? Conceived the idea of an Author Branding program which will kick start in July 2015
? Ensured key support initiatives across website, social media other digital channels with focus on growing E-Book market amongst readers (E-reader, smart phone, tablet reader)
? Facilitated 60% growth in customer engagement at social media platforms thereby building mindshare and brand consideration in last 6 months
Brand Positioning
? Built mindshare and brand consideration through developing & implementing trade promotion activities for driving higher retail engagement, enabling optimum ROI & positive visibility
? Devised strategic PR media campaigns, new launches, events, institutional tie-ups, retail marketing, corporate sponsorships and lead generation for institutional sales
? Incorporated big USA & UK titles in Indian markets i.e. The Song of Fire and Ice series - George R R Martin, Agatha Christie, Jack Welch, Cecelia Ahern, Paulo Coelho & Sidney Sheldon etc.
Strategic Tie-Ups
? Forged corporate business partnerships to create reading opportunities with BHEL, SAIL, FICCI, various schools/ institutes to enhance brand visibility
? Fostered business relationship with Retailers and E-tailors such as Amazon, Flipkart, News Hunt and URead to drive business growth
? Managed publicity & promotion plans for Authors in both traditional and digital media; Improved visibility by placing books at large Hospitals, clinics and big MNCs
Market Intelligence
? Carried out competitive market intelligence analysis and designed marketing strategy for accelerating business growth, improving brand visibility and deeper market penetration
? Led implementation of market sensing & innovative strategies and promotional campaigns to capitalize revenues and expand market footprint
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Education: |
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A humanities graduate from Lady Shri Ram College (Delhi University).
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Affiliations and Achievements: |
TEDx Mehrauli, New Delhi on March 9th 2013 | TEDx Walled City, New Delhi on 13th April 2013
? Curated two unique & theme based TEDx Events in Delhi and invited & worked with over 20 people from various fields like literature, politics, technology and performing arts
? Invited speakers including Man Shankar Aiyar, Nilanjana Roy, Rahul Ram, Saba Naqvi, Devangshu Datta, Zila Khan, Raghu Raman and Ratish Nanda amongst others
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Available for: |
- Consulting assignments
- Job opportunities
- Internships / Fellowships
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Years of Experience:
5-10 years |
Highest Qualification:
Bachelors |
Languages:
English, Hindi |
Nationality:
Indian
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