I am a communications professional with 2.3 years of experience in the field of international education and marketing. I am also a researcher by training. My academic background in Sociology has trained me to think critically and develop a strong foundation in different schools of thought. They have been critical to my grooming as a qualitative researcher and a writer.
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 Contact Manalisa Sarmah
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Area of Expertise: |
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Communications, IT, Media, Knowledge Management, Editor
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Professional Experience: |
As stated in my enclosed CV, I have a total of 2.3 years of experience in education marketing.
Following are the key highlights of my professional experience.
Content Marketing: During my tenure at Next Education as a copywriter, I extensively worked with Product Managers to create content for promotional brochures, video-scripts, flyers, blogs, and sales presentations.
External Branding: Apart from copywriting, I was responsible for external branding of Next Education. This involved liaising with journalists to write PR articles on topics relevant to the K-12 sector. Of worth mentioning are The Times of India, The Statesman, The Indian Express, NDTV, Higher Education Digest, India Today, etc.
Stakeholder Management: During my tenure at AECC Global as a corporate communications coordinator, I worked closely with various stakeholders to drive internal communication efforts. This entailed internal branding of senior leaders and employees, creating and disseminating EDMs through Mailchimp, promoting AECC Global’s accomplishments on Facebook Workplace and Linked In, and liaising with the client relations team for university promotions.
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Education: |
BA Sociology, Lady Shriram College for Women
MA Sociology, Jamia Millia Islamia
PG Certification in Digital Marketing and Communication, MICA and Upgrad
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Affiliations and Achievements: |
Adjudged the Best Intern by National Human Rights Commission
Distinction Holder in the Department of Sociology, University of Hyderabad
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