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Radhika Khanna
Currently on a sabbatical - Last job title was Cargo Area Marketing and Communications Manager South Asia , British Airways
Gurgaon, Delhi
Corporate Communications and Marketing professional with over 22 years of experience in airline industry. Expertise in diverse reach to global audience in a number of countries. Proven project management and influencing skills with strong customer focus and a passion for delivering outstanding results.
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Area of Expertise:
  • Communications, IT, Media, Knowledge Management, Editor
Professional Experience:
Managed Corporate Communication for diverse areas of South Asia, Middle East, South East Asia and Australia for internal as well as external audiences ? Leading communication through PR opportunities, advertising and newsletters ? Marketing management for multifarious markets of South Asia, Middle East, South East Asia, Africa and Australia via leveraging elements of awareness & incentive campaigns, relationship events and brand visibility ? Driven communication through PR opportunities, advertising, newsletters ? Creating marketing solutions based on customer segmentation to identify needs of multinationals in comparison to small and medium enterprises ? Pioneered digital marketing in South Asia for British Airways World Cargo ? Maximized Communication and PR opportunities as well as Marketing options for successful online launch of stations likes Maldives and Colombo
Creating and managing Communications and Marketing plans to tie in with the area’s commercial strategy while ensuring cultural sensitivity for the target market / audience ? Elevating area’s profile through PR engagement with both internal and external customers Devising long-term strategy to drive Premium business ? PR management for product positioning and maximising brand visibility ? Leading digital marketing solutions to deliver awareness, tactical campaigns, newsletters and other online opportunities ? Maximizing potential that exist through customer segmentation, loyalty programs, relationship management ? Designing campaigns with clear accountabilities and milestones for key stake holders ? Negotiating sponsorship with various trade partners for Annual Conventions and Forums ? Market research for excellence in customer experience ? Efficient team management to include effective working relationships with internal and external customers, as well as suppliers, while promoting trust and partnership approach ? Supplier management by creating service level agreements to monitor solutions by long term suppliersCreating monthly post investment analysis to identify successes and learnings on the initiatives ? Source, develop and maintain relationship with adhoc business solution providers ? Pilot loyalty program (LIFT) for British Airways World Cargo ? Liaison with government agencies like DGCA
Education:
Bachelors Degree in Mathematics (Hons.) in 1992 from Kamla Nehru College, University of Delhi ? Post Graduate Diploma in systems management from NIIT, South Extension, New Delhi
Available for:
  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

    Years of Experience:
    More than 20 years
    Highest Qualification:
    Bachelors
    Languages:
    English, Hindi, Punjabi
    Nationality:
    Indian
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