DevNetJobs logo
Network of Indian Development Professionals
Over 165,000 members >> Join today
Aroon Kumar
Vice President-Marketing & Social Media , Leading software & mobile VAS company
Delhi NCR, Delhi
With inborn marketing DNA, Aroon is a great advocate of #digitalengagement, #socialmediaoutreach, #WOMm, #Platforms #Networkeffects, #neuromarketing, #onlineadvocacy, #martech, and having insightful understanding of online/offline consumer behavior driven by data analytics. An alumni of Mudra Institute of Communication Ahmedabad (MICA) & Utkal University, he is having 14 years of experience
Send email Contact Aroon Kumar
Area of Expertise:
  • Capacity Building, Training, Advocacy
  • Communications, IT, Media, Knowledge Management, Editor
  • Director, CEO, COP, President
Professional Experience:
Presently I am associated ‘ValueFirst Digital Media Ltd’ wherein I am accountable for the overall global marketing initiatives with annual marketing budget & ROI analysis, studying evolving B2B industry trends and challenges in the mobile apps, market automation and digital platforms, developing marketing strategies to drive brand recognition and mindshare for ValueFirst, globally. Aligning marketing objectives with ValueFirst business priorities, Corporate and Institutional alliances, Cross promotions, strategic alliances with Biggies in the digital & advertising domain, looking for avenues on a pan Indian platform, supervising the regional CS teams in terms of service deliverables, coordinating with various stake holders such as content writers, content providers, online bloggers and influencers, application developers, online influencers, VAS application providers and other stake holders. Responsible for the Social Media vertical for the offerings i.e. Social Media Marketing, Online Reputation Management, Online Advocacy Management and innovative online Engagement Campaigns; wherein I take care of marketing, digital media planning, strategizing SMM, ORM and online Communication Engagement Plans for brands who are seeking attention in the exciting social and digital space.
Education:
PG Diploma in PR & Advertising Management & Applied Communication from MICA – 2012
Advanced Program in Digital Marketing from IDMI - 2010
PGDBA (equivalent to MBA), with specialization in Marketing – 2003, NIHARD
B.Com (Hons) from Utkal University, with Distinction – 1998 – 75%
Certificate Program in PPC & Affiliate Marketing from Click Asia Master Classes 2011
Affiliations and Achievements:
Hi,
I have the key skills in marketing - integrated communication designing, brand engagement, marketing strategies and on excellent customer outreach programs that compliment my market building, customer engagement and revenue generation endeavor.

And these are further supported by my experience and expertise in the areas of creating marketing strategies & plan, internal-external communication management, media engagement, brand marketing, digital engagement consultancy, social media marketing, marketing automation, mobility solutions, search marketing, participative market activation programs, demand generations etc.

Presently I am associated ‘ValueFirst Digital Media Ltd’ wherein I am accountable for the overall global marketing initiatives with annual marketing budget & ROI analysis, studying evolving B2B industry trends and challenges in the mobile apps, market automation and digital platforms, developing marketing strategies to drive brand recognition and mindshare for ValueFirst, globally. Aligning marketing objectives with ValueFirst business priorities, Corporate and Institutional alliances, Cross promotions, strategic alliances with Biggies in the digital & advertising domain, looking for avenues on a pan Indian platform, supervising the regional CS teams in terms of service deliverables, coordinating with various stake holders such as content writers, content providers, online bloggers and influencers, application developers, online influencers, VAS application providers and other stake holders. Responsible for the Social Media vertical for the offerings i.e. Social Media Marketing, Online Reputation Management, Online Advocacy Management and innovative online Engagement Campaigns; wherein I take care of marketing, digital media planning, strategizing SMM, ORM and online Communication Engagement Plans for brands who are seeking attention in the exciting social and digital space.
I am a true team player and a great motivator who inspire the team to excel at work with professional excellence. Apart from the professional exposure & skills from Advertising, Media management, Marketing Automation, BFSI, Civil Aviation, Petrochemicals, Automobiles, Hospitality, VAS, Product development, Digital and Social Media, I will bring in Professional enthusiasm, passion for excellence towards work, creating greater team spirit, excellence in Communication management, go getter attitude and my sincere integration as my personal assets with me.

I am looking for a leadership role with a challenging profile wherein I can bring in my expertise on digital domains and skills in shaping communication for greater engagement, marketing & avenue development strategies to open up avenues, building relationships through my communication and networking skills and customer engagement strategies, delivering professional excellence.

I am available on ? +91 – 9810401373 / 9810112527 for a discussion to take this further.??????????????????????????????????????????????

Regards,
Aroon Kumar

Available for:
  • Job opportunities
  • Internships / Fellowships
  • Being headhunted – make me an offer

    Years of Experience:
    10-15 years
    Highest Qualification:
    Masters
    Languages:
    English, Hindi, Oriya, Punjabi
    Nationality:
    Indian
    LinkedIn Profile: http://in.linkedin.com/in/aroonkumar/
    Jobseekers: Subscribe to Value Membership | Broadcast Resume
    Disclaimer | Privacy Policy | Terms and Conditions | Advertise | Contact us
    Copyright @ 2011, DevNetJobs.org, All rights reserved