ANURAG YADAVA

NATIONAL KEY HOSPITALS MANAGER , NESTLE INDIA LIMITED

GURGAON, Haryana

Top management professional in a strategic role in Nutrition Industry (Nestle Nutrition) with 20+ years of expertise in Business Development, and Operations Management. Expertise in development of Integrated Marketing Plans for brands. Possesses motivational management style with a record of building a highly efficient team with high levels of credibility and strong work ethics.

Contact ANURAG YADAVA
Area of Expertise:
  • Administration, HR, Management, Accounting/Finance
  • Capacity Building, Training, Advocacy
  • Fundraising, Business Development, Grants Writer
  • Health, Doctors, Nurses, HIV/AIDS, Nutrition
  • Private Sector, Corporate Social Responsibility
Professional Experience:

CORE COMPETENCIES:
Sales & Marketing, Business Development,Vision & Strategy,Revenue Expansion, Resource Optimization, Project Management, Human Resource Management , Training & Development, People & Team Leadership

CURRENT ROLE:
Responsible for development and implementation of:
•Creating, Leading and Development of Key Hospitals business structure
•Hospital strategy and business objectives for top 1200 National and Regional Key Hospital accounts for Infant and Maternal Nutrition business
•Category planning in line with brand plans, company policies and practices
•Negotiations and engagement with the top management of Key accounts to drive achievement of business objectives, long term business growth
•Develop Chain Pharmacy business relationship strategy and ensure implementation through the Chain Pharmacy team.
•Ensuring concerted efforts by various functions in order to achieve desired engagements for achieving business objectives for both Chain Pharmacies and Key Hospitals
•Ensuring robust business planning process at National and Regional level
•Continuously benchmark and evaluate the business structure which is most conducive to Key Hospital needs with a long term perspective

PREVIOUS ROLES:
NATIONAL FIELD OPERATIONS MANAGER
•Spearheading Field Operations of Nestle Nutrition in India Nepal & Bhutan with a team of over 650 members, largest globally.
•Close coordination with Marketing, Human Resources, Legal, Scientific Affairs, Corporate Affairs and Finance Control
•Continuous optimization of coverage of customers, towns, expense and resources in sync with business objectives
• Analyzing market insights for brand & new product development strategies, communication plans and scientific activities
•Accountable for demand generation activities for ‘Nestle Nutrition’ & ‘Nestle Health Sciences’ nutrition supplements business
•Designing business strategies in sync with ‘Nestle in Market’ expectations adhering to local laws and by-laws and ensuring strict compliance with WHO, National laws on Infant Milk industry, Nestle Instructions, Policies and Guidelines
•Liaising with field regarding business history, market potential and competition strongholds
•Administering Key Opinion Leader Management with the purpose of enhancing the image of Nestle Nutrition as Leaders in the science of infant and maternal nutrition
•Strategic role in HCP and Hospital and chain pharmacy engagement programs for enhancing scientific leadership image of Nestle Nutrition
•Analysing field level data in order to plan budget, allocate and optimize resources like PFMEs for manpower, internal & external engagement and market intelligence activities
•Planning and formulating strategies for recruitment, performance development and talent calibration

BRANCH NUTRITION MANAGER - North, Central India & Nepal
•Managed the entire gamut of functions encompassing formulating & refining geography specific field operations strategies as described by

Education:

•B.Sc. in Botany, Zoology, Chemistry, English and French from Punjab University, Chandigarh in 1992

RECENT TRAINING & DEVELOPMENTAL COURSES

•Building High Performing Teams, Gurgaon, India
•Introductory Generating Demand, Rive Rein, Switzerland
•Strategic thinking, Gurgaon, India
•Infant Nutrition Business Strategy Seminar, Laussane, Switzerland
•Nestle – Profitability, Gurgaon, India
•Leadership in Action, Gurgaon, India
•Competency Based Recruitment, Gurgaon, India

Affiliations and Achievements:

HIGHLIGHTS:

•Achieved Infant and Maternal nutrition volume growths from 43000 tons in 2008 to aprox 60000 tons in 2012.
•Value growths from Rs 1000 crores in 2008 to aprox Rs 2000 Crores in 2012
•Overall increase and leadership in market shares in Infant formulae (51%) and in Infant cereals (96%). Doubled market share in Maternal nutrition within 10 months of launch of Baby & Me
•Planned and launched successful brands like NAN Pro, PreNAN, Baby & Me, Peptamen Junior, Start Healthy, Stay Healthy
•Planned and Budgeted for increase in manpower, up to 50% in 2012 and by 25% in 2013.
•Initiated high levels of Gender Balance in Field Force.
•Managed a large team of 600+ distributed manpower
•Strategic roll out of new Field Force structure in order to give focus to Key Hospitals engagement and business
•Conceptualised, planned and executed tie up for ongoing material distribution through 150+ third party employees
•Prepared and executed ‘Passion for Perfection’, a survey with HCPs on Quality of Field Force, Scientific activities and Brand Recall
•Development and implementation of action plans basis ‘Nestle & I’ engagement survey with employees
•Reduction of attrition rate from 47% in 2008 to 21% in 2012


OTHER INTERESTS:

I am a serious photography enthusiast. Have published a coffee table book on The Golden Temple. I have keen interest in road travels, nature, and heritage conservation. I also have keen interest in interior designing and architecture.

Available for:

  • Job opportunities
  • Being headhunted – make me an offer

Years of Experience:

More than 20 years

Highest Qualification:

Bachelors

Languages:

English, Hindi, Punjabi

Nationality:

Indian

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