I am capable of serving as the catalyst for achieving revenue objectives and organic growth through effective contributions. I am MBA (Marketing) with more than 15 years of experience in Sales & Marketing, Business Development, Customer Relationship Management and Corporate Marketing.
I also have number of years of experience in Fund Raising in esteemed NGOs.
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 Contact Ruby Bedi
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Area of Expertise: |
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Fundraising, Business Development, Grants Writer
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Professional Experience: |
Fund Raising
Volunteer Intervention
Proposal Formulations
Presentations to Corporate, Trusts, Foundations, NGOs
Data Management
Events Management
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Education: |
MBA from Strathclyde Graduate School of Business - Glasgow, UK in 2002, from British Council.
Advanced Diploma in Computer Software Application & Management from Informatics Computer Systems, New Delhi in 1989.
3 years Diploma Course in Interior Decoration & Display from Punjab State Board of Technical Education, Chandigarh in 1984.
Council for the Indian School Certificate Examination, New Delhi (Year 12) Exam (ISC).
Participated in a number of Inter College Declaiments at Chandigarh and received awards in the years 1982 and 1983.
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Affiliations and Achievements: |
Since August 2018 Till Date with NGO ‘Lakshyam’ as a Program Manager
? Fund Raising
? Volunteer Intervention
? Proposal Formulations
? Presentations to Corporate, Trusts, Foundations, NGOs
? Data Management
? Events Management
Since Dec.’13 Till July 2018 with a NGO called ‘Child Rights & You’ (CRY) as a Full Time Consultant in the Department, Individual Partnerships (IP)
Maintaining Donor Relationship with High Network Individuals.
Tele Fund Raising from Donors in the Northern Part of India.
Database Management.
Achieving a Monthly Target in Fund Raising from Donors ranging from 5 Lacs to 8 Lacs per month.
? Updating Donors regularly about the different campaigns via Emails and Tele Calls.
? Meeting and Briefing Donors with Presentations of Current Campaigns.
Exploring Partnership avenues.
Organise Project Visits for the Donors.
Provide Volunteering Options to the Donors.
Sending timely effective communication to the Donors e.g. Mailers, Tax Exemption Receipts etc.
Apply the CRM to update inquiries, requests, change in communication with the Donors relating to address, methods etc.
Maintain Periodic reports of Donors donating regularly along with their donation frequency.
In the Financial Year from April 2015 to March 2016, Total Revenue Generated approx. Rs. 80 Lacs to 85 Lacs.
Received Certificate Of Appreciation from the Organization for outstanding performance in March 2017 and 100% achievement of Targets for the Financial Year, April 2016 to March 2017.
Since June’11 till June’13 with a NGO called ‘Khoj Foundation’ as Coordinating Manager
Responsible for all communication among the donors and conducting coordinating activities within the staff.
Responsible for Volunteer Intervention.
Fund Raising from corporate and foundations.
Exploring Partnership avenues.
Coordinating and managing events.
Managing and maintaining accounts.
Monitor teaching.
Preparing a data base of potential donors.
Preparing proposals / presentations for marketing to the corporate/institutions.
Cultivate Relationships with Donors and Effective Database Management.
Ensure regular communication with the corporate partners to provide them an update on organization’s activities and their outcome.
Design and develop all communication material, child rights, volunteer management policies etc.
Since Nov’05 with Hotel Jaypee Vasant Continental, New Delhi
Growth Path
Since Apr’08 till May’10 Manager (Food and Beverage, Sales)
Nov’05-Apr’08 Deputy Manager (Food and Beverage, Sales)
Initiated the enrollment of the guests with the Privilege Card Scheme of the hotel and designing incentives for the Top Spenders and Loyal Customers of the Hotel.
Pivotal in generating food and beverage revenue through various marketing techniques.
Entrusted for managing a team of 4 telemarketing professionals promoting the F&B brands of the hotel as well as involved in relationship management with existing members.
Promoted the lunch business of the different restaurants through organising Kitchen Club Classes, Kitty Parties, Kid’s Activity Workshops, etc.
Visited corporate companies and embassies in order to promote the Food and Beverage outlets and banquet facilities of the Hotel.
To conduct periodical Market Surveys with the internal and External Customers of the Hotel regarding their feedback and comments about the different Restaurants.
Making and Maintaining MIS Reports about the Competition and developments in the Market
Identifying market segments, understanding their needs and generating a creative and successful package in response.
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