Radhika Ganesh

Head of Marketing & Brand Image , Syllogic Consultants (Social Enterprise)

Chennai, Tamil Nadu

Recipient of the TEDx STAR award for social entrepreneurship & an alumna of the prestigious University of the Arts, London. Trained marketing & publicity professional with expertise in sustainable business development & integral growth. With great passion for working with communities, been involved in several socio-economic & sustainable development projects. An active anti-corruption activist.

Contact Radhika Ganesh
Area of Expertise:
  • Capacity Building, Training, Advocacy
  • Communications, IT, Media, Knowledge Management, Editor
  • Environment, Climate, Energy, Water, Sanitation
  • Fundraising, Business Development, Grants Writer
  • Social, Gender, Education, Youth, Child
Professional Experience:

With wide experience and expertise in strategic business development, PR, publicity/events and marketing. I have gained relevant industry exposure in UK, Europe, USA and several Southeast Asian Countries. I have under my belt over four years of experience working with the marketing, events and publicity teams of top fashion, entertainment and communication firms. With a strong passion for social empowerment, I have simultaneously developed expertise in the line of sustainable business growth and integrated development. Through my years in the industry I have developed competent time management skills, a good understanding of a corporate work environment and a great eye for detail.
During my time in the UK I worked with BMPR a fashion publicity firm working for the London and Paris Fashion weeks alongside handling day-to-day marketing and publicity for both luxury and high street clients. I was further involved in organizing many high profile events and shows for clients across the UK and Europe. After four seasons, I was given the opportunity to travel to the US and several South East Asian countries to work on various brand expansion projects.
For over 7 years now, I have involved myself in several social entrepreneurial projects, from design skill development for specially abled children to women empowerment projects. I have worked in different capacities within community development endeavors and have brought my own experiences and expertise to these projects. Most notably, I along with a few other partners engaged in launching “Paruthi” an organic cotton brand by Upasana, Auroville. Paruthi was born out of project “Kapas”, which was aimed at educating and rehabilitating cotton farmers in Tamil Nadu. Kapas is considered one of the most successful community empowerment endeavours in the recent times. The project successfully inducted over 500 cotton farming families, across 27 villages into organic farming practices and created an equitable and sustainable ecosystem for them.
My outgoing personality, strong people skills and eagerness to succeed, all of which makes me an ideal candidate to represent any company on a global platform.

Strengths:
• Integrated Sustainable Business Growth
• Branding & Publicity
• Strategic Business Development and Brand Expansions
• Integrated Marketing Communication
• Social Media Branding and Marketing
• Event Management
• Public Relations and Media Relations
• Client Liaison

Industry Experience:
• Social / Community development empowerment and NGOs
• Fashion
• Sports
• Entertainment (Performing Arts)
• Telecommunication
• Publishing
• Mobile Technology

Education:

• FdA Fashion Design and Marketing from London College of Fashion; University of the Arts London, London (2008-2010)
Specialization: Strategic Marketing, Brand Development, Integrated Marketing Communication and Historical World Studies
• B.A(Hons) Fashion Design - (credit transfer) WLC College, Chennai, India (2006 – 2008)
• All India Higher Secondary Examination –Adarsh Vidyalaya Matriculation Higher Secondary School, Chennai, India (2004 – 2005)
• All India Senior Secondary Examination – The Ashram Matriculation Higher School, Chennai, India (2002 – 2003)

Affiliations and Achievements:

• Recognised as a young achieving Social Entrepreneur and was awarded the prestigious TEDx STAR award - India, 2012
• Active committee member of India Against Corruption (Anti-Graft Movement spearheaded by Shri. Anna Hazare) - India, 2011 - 2012
• Presented a paper titled “The real goal of global corporates is the divestment of the world of things” at the Summer Think Forum, Columbia University - New York, 2011
• Conceptualized and organized–Graduate Fashion Show - FdA Fashion Design & Marketing - London, 2010
• One among three international speakers who had the opportunity of addressing the congressional gatheringabout the policy deficits and lack of community growth aiding decision making within foreign policies before the 2010 UK general elections – London, 2010
• Part of LCF Alexander McQueen tribute committee – Paris Fashion Week F/W 2010 - Paris, 2010
• Tutoring Assistant for UG Fashion Design and Marketing courses at LCF - London, 2010
• Participated in PROJECT CATWALK - London, 2009
• Keynote speaker at NUS - BROKE OR BROKEN campaign. The event was attended by several Congressional members including Deputy Prime Minister of the United Kingdom, Nick Clegg (Democratic Party) - London, 2009
• Worked as interim research assistant to renowned Historian and Theologist, Prof. Simon Puff at the University College London - London, 2009
• Course Representative, LCF - class of 2010 - National Union of Students, UK - London, 2008-10
• Featured on several leading television channels, magazines and dailies as an accomplished & popular RJ and a budding designer, entrepreneur from Chennai - India, 2006-08
• Course topper, WLC College Chennai, India - class of '08 India, 2008
• Campaigned for Lok Paritran (political party headed by youngsters) for the Indian State Assembly elections - India, 2005

Available for:

  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

Years of Experience:

2-5 years

Highest Qualification:

Masters

Languages:

English, Tamil

Nationality:

Indian

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